Toca Boca, a Swedish app creation studio, plays in the space where things are just plain fun. Their apps are wonderfully whimsical little vignettes of life’s interactions from a child’s perspective. They encourage kids to actively use their imagination and share the fun with those around them - be they parents, pets and friends or dolls and teddy bears. These digital toys, unlike games, have no set rules and are meant to be played with in any way with only the imagination of those enjoying it to set any kind boundaries.
We own and absolutely adore every single one of their products. No matter where we are - home, car, restaurant, friend’s house - we’re having a tea party or styling hair or driving a helicopter. And with no timers, no points, and no pressure, there is just good old fashioned play, carefree camaraderie and a whole lot of smiles!
Particularly fascinating to me is the fact that each of these well thought out apps seem to have some magical transformative power the somehow makes the digital nature of the hardware recede leaving the device a particularly unobtrusive part of the playful experience. I know that in every Toca Tea Party we host, knocking over a glass of liquid and wiping it up or refilling a cup on the iPad just doesn’t feel like a flat 2D experience. We are each - grownup and child alike - delighted every time.
I would say that the six guidelines that drive the creativity at Toca Boca:
1. A balance between the different needs that kids have
2. We think it is important to play … but not just games
3. Products that allow you and your kids to play together
4. A positive view on technology
5. A safe digital environment for your kids
6. You will like our products, but your kids will love them
combine to make the perfect recipe for success and ensures this gorgeous set of apps is truly designed for delight!